Simple Pricing
Choose Your Plan
Powered by real food, real science. No supplements, no gimmicks. Cancel anytime.
💡 The earlier you join, the less you pay — forever.
The first 2,500 members lock in a permanent lifetime discount. After that, prices drop for everyone as the community grows. Early members always pay the lower of their locked rate or the current community rate — whichever is cheaper.
50% off
for life · locked in permanently
First 500 members
30% off
for life · locked in permanently
Members 501–1,500
20% off
for life · locked in permanently
Members 1,501–2,500
📈 Then prices keep dropping as the community grows
After 2,500 subscribers, everyone gets a community discount — and it compounds with every doubling.
2,500+ subs
5%
off
5,000+ subs
10%
off
10,000+ subs
15%
off
20,000+ subs
20%
off
40,000+ subs
25%
off
80,000+ subs
30%
off
Locked rates stay active as long as your subscription is active. Canceling and resubscribing resets to current pricing. Founder Basic members have a 30-day window to upgrade to Pro at the same Founder rate.
Choose Your Plan
Real food. Real results.
- Physician-designed 7-day meal plan
- Personalized to your conditions, meds & allergies
- Calorie-calibrated to your activity level
- Weekly grocery list organized by store section
- Organic & non-GMO ingredient preferences
- Cuisine preference selection (10 cuisines)
- 5 plan adjustments per week (resets every Sunday)
- Meal prep video links
- Weight tracking
- Crock pot & intermittent fasting support
Everything you need to win.
- Everything in Basic
- Unlimited plan adjustments — change anything, anytime
- Automatic weekly plan reassessment
- Deviation logging — AI adjusts your plan in real time
- Apple Health & Google Health sync
- Direct
cart add (one tap — 
+ network) 
delivery integration — send full list in one tap- Servings multiplier (up to 12 people)
- Lab values history (A1c, lipids, glucose)
- Weekly grocery budget with AI cost optimization
- Meal priority sliders (variety / simplicity / budget)
- Crock pot scheduling by day
Secure payments via Stripe. Cancel anytime from your profile page. No hidden fees.